I’ve been going through a process lately of goal setting, figuring out what I’d like to accomplish and then setting out a plan to execute on it.  In addition, I’ve also been paying more attention to identifying underlying factors: why do I desire x/y/x?

This video does an entertaining job of explaining motivating factors, and I tend to agree with the theory:  For menial tasks, if-then rewards are effective.  ie: make 10% more widgets and get a $100 bonus.  However, if the task requires even the most trivial of cognitive abilities, if-then rewards are not only ineffective, but destructive.

Complex and creative functions on the other hand, require a separate set of motivators: Purpose, autonomy and mastery.

The video primarily focuses on job/career motivations, and I believe the theory is applicable to most meaningful areas of life, like relationships, personal growth, etc.

Have a peek at the video and ask yourself: What motivates me?


YouTube - Link to video

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