What motivates you?
I've been going through a process lately of goal setting, figuring out what I'd like to accomplish and then setting out a plan to execute on it. In addition, I've also been paying more attention to identifying underlying factors: why do I desire x/y/x?
This video does an entertaining job of explaining motivating factors, and I tend to agree with the theory: For menial tasks, if-then rewards are effective. ie: make 10% more widgets and get a $100 bonus. However, if the task requires even the most trivial of cognitive abilities, if-then rewards are not only ineffective, but destructive.
Complex and creative functions on the other hand, require a separate set of motivators: Purpose, autonomy and mastery.
The video primarily focuses on job/career motivations, and I believe the theory is applicable to most meaningful areas of life, like relationships, personal growth, etc.
Have a peek at the video and ask yourself: What motivates me?